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Once a hidden gem, Chefchaouen, the “Blue Pearl of Morocco” has become an increasingly popular tourist destination. 

Located in the Rif Mountains in the north of Morocco, the blue-hued streets and rich cultural heritage, and has even been named the second-best free tourist attraction in Africa. 

The city is rich with local skilled artisans, jewelers, potters, rug weavers, designers, bakers, and chefs that have passed their knowledge and traditions down through generations. 

An ancient tradition in this area is the practice of hand weaving rugs and blankets. Each rug is made from camel hair, agave, or wool. They are often embroidered with intricate and traditional symbols. The elements needed for handcrafting the rugs are sourced locally and hand made by local women in the region. 

Founded in 1471, the city has grown over centuries and has welcomed people of all faiths. The buildings and artistry of today paint a picture of the Amazigh, Muslim, and Jewish people who have called Chefchaouen home for centuries. The vibrant blue of the city is often attributed to the Jewish population. This tradition lives on through the regularly repainted blue buildings. 

The city is truly one-of-a-kind, where tourists can wander through ancient streets and narrow winding alleys, while discovering delicious Moroccan cuisine in local restaurants. Built on a mountainside, Chefchaouen is also a paradise for hikers as well as those who seek to be close to nature, with paths on the surrounding mountains offering an escape to unique destinations: from the famous The God’s Bridge, to the Cherafat waterfalls, or the Ras Al Maa springs. The “Blue City” offers something for everyone.